SEO Automation Tools

As you scout around for SEO services, you may wonder what sets one company’s SEO services apart from another’s. Companies which provide SEO services usually use different SEO philosophies, tools and methods for optimizing their clients’ websites. These different approaches are usually termed as “hats” SEO services usually come in three different hats:

Black Hat SEO Services

Black Hat SEO is known as SEO spamming. From the second term itself, you may have an idea of what this kind of SEO service offers. Black Hat SEO is centered on creating sites that are targeted at manipulating or tricking search engines for better site ranking. Black Hat SEO relies heavily on automation to come up with large numbers of substandard pages and pulls links from other sites which are actually irrelevant. Consequently, this SEO approach usually gets poor or irrelevant search engine result pages or SERP quality. What is advantageous with Black Hat SEO is that it can get your site on the top of search engine rankings in a matter of a short span of time. However, this is not a wise SEO services strategy in terms of web design perspective. Worse, once search engines find out that your site maligns their results; your site may and will run the risk of getting banned or crashing on view. So if you want to get on top of search engine listings in a matter of days and are willing to take the risk of flouting some site behavior guidelines, Black Hat SEO services should do the trick for you.

White Hat SEO Services

For every black, there is always a white. The same is true for SEO services. White Hat SEO services, on the other hand, relies on the advantages of putting in relevant and quality content as well as effective marketing strategies to place sites on top of search engine rankings. SEO services providers that offer White Hat SEO will focus mostly on your site contents. White Hat SEO providers will help you come up with contents that will attract people, and not search engines into your site. You should know that content is a very important factor in SEO building (if not the most important). With good content, White Hat SEO services will be able to get you more inbound links from other relevant websites. White Hat SEO is definitly considered to be the better SEO tool. It will not put your site in the risk for getting blacklisted and does not violate any search engine SEO guidelines. Most importantly, visitors who check your site will most likely be converted easily with your great content.

Grey Hat SEO Services

Grey Hat SEO is mid-way between the two tools above and is all about the balance between risk and reward. There are actually a wide number of SEO services solutions categorized under this. Some Grey Hat SEO services may tend to use more dubious strategies and take even bigger risks to produce fast and high search engine rankings. While many Gray Hat SEO services methods obey search engine guidelines, others might put you at risk. If you opt for SEO services using Grey Hat, be sure about what you are exactly subjecting your online site to.

Which hat should you choose?

According to major search engines such as Google, White Hat is good SEO; Black Hat is bad SEO, while Grey Hat is for the most part, dicey. Those using Black Hat SEO services might tell you that White Hat is too ineffective and Grey Hat may be safe but not as effective. Those who prefer Grey Hat may claim that White Hat SEO Services is only effective only when no Grey or Black Hats are involved. White Hat SEO services providers may tell you that Black Hat SEO users are cheaters and those providing Grey Hat are quitters.

Through all these varying opinions, know that it is still up to you to choose the right type of SEO services that you want. It is your objectives and goals that will determine which type of hat you should wear. From my point of view White Hat is better and more cost effective if you are serious about your business… and serious businesses exclude: gambling, adult, and pharmacy sites.



By: Moe Tamani

About the Author:

It is important that you choose your SEO company very well before hiring one. This will save you from losing some of your precious time and money. If you choose the wrong one and get poor service, imagine how potentially wasteful it would have to be to do everything all over again.

Everyday, there are thousands of online entrepreneurs who spend thousands just to get a few minutes of time offered by an SEO company or an SEO coach. They wonder why their SEO attempts don’t seem to work despite all the cash they spend. On the other hand, there are also those who enjoy SEO success and are happy with the services of the SEO company they hired. Well, the point is, you will need some guidance from an SEO company if you want to make a real headway on the web.

When you hire an SEO company to help you increase traffic into your site, you should have a realistic mindset and remember that success can only be achieved with time and with constant hard work. You must avoid those which tell you otherwise at all times, or you are bound to make a mistake. Here are some questions to help you through the decision making process. These are realistic, real-world questions that will help you screen an SEO company thoroughly. Remember that you need to recognize a true expert from a thief and decide accordingly.

Questions to help you recognize whether the SEO company can do the job for you

Will you be implementing the SEO project or do I need to do the dirty work myself?

This is a question best asked upfront. There is of course no right and wrong answer to these questions. This question can only help you weed out those who are not inline with your goals and with your expectations. You need to know whether your SEO company will actually make the project happen as you want them to or if you should expect to do the work yourself. The SEO company usually will ask you to pay additional for implementation of the project before they devote time and effort into your site.

What services do you pride yourself for?

If you are really lucky, you will find an SEO company which is good at one or even two aspects of online marketing. Asking an SEO company this question will caught them in an off guard position and will help you gauge their honesty. Watch out for companies which claim that they are good at each and every aspect of online marketing.

What do you like doing online?

The last thing you would need is a starving SEO consultant who does not enjoy working on SEO but only need to do so for the money. They will take your project and suddenly realize how much they hate what they do and your project suddenly takes forever to complete, if it does. Remember that SEO is a time-consuming process that needs dedication and effort. The mere process of writing content pages will take some time and good skills. You need to make sure that your SEO company can offer you these during the implementation process.

Questions you need to ask yourself

Do the SEO company and me think alike?

You will be better off not hiring an SEO company which have a different set of business philosophies than you do. If you want to be interactively involved in the planning of your SEO project, you need to choose an SEO company that will appreciate the fact that you are sticking around and doing the work with them. On the other hand, do not hire one that will write a copy for you and you end up editing most of the words. What you want is an SEO that will work with you and you will like working with.

Will I enjoy working with this SEO company long term?

What you want is a pleasing business relationship with the SEO company that you choose. You would want fun-loving, energetic and happy people who are inspiring to work with. Try to check whether you like the mood of all the members of the SEO firm. Better yet, ask your consultant what he likes doing on his free time. This may be a strange question to ask but you will know a grump based on what he does on his free time.



By: Moe Tamani

About the Author: